Fashion Industry is the fashion business is at a pivotal point in time, defined by rapid changes and evolving customer tastes. Stakeholders are seeing the urgent need for reinvention as established paradigms are being questioned. In light of this, a well-known lecturer's recent speech on the need for the fashion industry to reinvent itself has generated a lot of discussion. The Amsterdam Fashion Institute's (AMFI) potential to lead this urgently required change is a key topic of discussion.